How to gain Twitter followers if you're not Kim Kardashian

Celebrities like Kim Kardashian or Justin Bieber have millions of Twitter followers because of their fame, but how can a non-famous person gain even a fraction of a celebrity's audience? If you believe it will just happen by you being awesome, then good luck to you for playing the lottery, but for everyone else it will take a lot of work.

The following  process takes time, but if done right, it is a rewarding way to build and maintain an online audience.

Even those who are not actively trying to build a large amount of Followers will still more than likely have a few followers, which consists of friends, family, and people who like their content. This group of people should be who you engage with on Twitter first. Mention them in tweets. Retweet their content. Interact with them. In turn, they will likely spread your name through the Twitterverse through mentions and retweets and that will get your name out there. Furthermore, if they know you personally, you already have a strong connection with them, and at the end of the day, it is about quality and not quantity.

For example, I ran the Twitter for an erotic blog, and the Twitter only had 200 Followers. However, the percentage of engagement with users was higher than other Twitter accounts I had managed. The reason for this is that not everyone is comfortable following erotic content, but for those who do, they REALLY LIKE erotic content. The Followers of that Twitter account repeatedly clicked on links, retweeted the blogger's work, and interacted with her. She didn't need large numbers because her niche was strong enough.

Justin Bieber and Selena Gomez have nothing to do with this article
For those who want to expand their following beyond people they know, the next step they should take is deciding their own brand. Who are they? What are they about? What content are they providing? For instance, I write young adult fiction, so I seek to follow YA bloggers, writers, literary agents, and avid readers.

Once you figure out who you are and who you want to connect with, the next step is to find and then add the people who share your interests. There are different ways to do this:
  1. Look at the "Who to Follow" list on the left hand side of your screen. The Who To Follow list is a list generated by Twitter of three people who share common interests with you.
  2. Type a keyword in the search box. Twitter will generate a list of tweets or usernames that contain that word, and you can then find people who tweet about your interests. 
  3. Think about another Twitter user who shares similar content to yours and add everyone she follows and who follows her. 
  4. Buy Twitter software such as Tweetadder that will automatically find followers based upon specifications that you set. 
After you Follow people, wait a few days and see if they follow you back. More than likely they will. If they don't, then I recommend deleting them unless you want to continue receiving their content. Otherwise, if they chose not to reciprocate following, then it is best to move on to someone else who is more responsive. 

By offering unique content and not appearing like a Bot (See my post from last week), people will start to follow you to see what you have to say. The methods you used from above to find people will also work in the reverse. They will also find you.

Note: Only writing quotes, repeatedly sharing the same links, only retweeting, and frequently writing several handles in a tweet does not qualify as unique content. In fact, that is behavior that will make people think you're a bot.

This is one of the hardest things for most people. Because Twitter is a live broadcasting tool, if you don't tweet daily, your tweets could get lost amidst the sea of messages. I recommend to maintain your social media presence to tweet morning, in the afternoon, and at night. However, there must be a balance. When you tweet, don't go crazy and flood the Twitterverse at once, annoying your followers. Each time you tweet, try to be strategic and only tweet three times at the most.

For details, please see my previous post: How to use trends on Twitter

Do you know of other methods to gain Twitter followers that does not include buying followers? Has anyone bought followers and if so, would you share that experience with this blog? Let me know. Thank you!