Wednesday, August 27, 2014

How much does category choice on Amazon matter in terms of book sales?

A fellow writer sent me the following question about self-publishing, and I wanted to share it and my answer with my blog readers:

How much do you think category choice on Amazon has mattered in terms of book sales? 

When it comes to self-publishing, category matters. For instance, all three books of my series  The Red Lantern Scandals has been in the top 100 list of Asian-American literature, and they were also briefly in the top 100 list of erotica titles. The books' placement in these lists helped me in regards to sales because being in a top 100 list helps you get noticed, and when it comes to book sales, one of the main battles is having readers find you amidst all the thousands of other titles out there.

The Red Lantern Scandals focuses on the lives of four millennial Chinese-American women in Los Angeles. While there is graphic sexual scenes in the books, the series could have easily been categorized under Women's Literature or even under the Thriller category because of a mystery element that is a thru line of the series. However, if I had chosen to categorize my books in those broad categories, I would have had to compete with mainstream titles that sell 100,000 to a million copies. If I went niche, I could make it on a top 100 list by selling much less than that and not having to compete with as many titles. That's why I  made the marketing decision to categorize my books as Asian-American erotica, and I believe it was that niche category decision that gained the books and myself attention.

One thing I should add to all writers, though, is to not miscategorize their work. That's worse than competing with traditionally published titles. For instance, if your book is marketed as African-American Christian fiction, but it turns out your work is not intended for Christian audiences, you will anger your audience and get bad reviews. Thus, although you should always try to be strategic, being honest with what you are selling matters the most.

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