Wednesday, January 1, 2014

Lucky Magazine is out of touch

"Every woman should own a purse that only cost $499!"
Let's ring in the new year by talking about the media, or more specifically February's issue of Lucky Magazine. On the same cover, it states the following headlines: "Key pieces every woman should own: ALL UNDER 500!" (OMG. Are you serious? So affordable! *sarcasm) and "Zoe Saldana: "Class is not defined by money."

Um, okay. Those are some mixed messages you're sending there, Lucky.

I just want to say this: I have nothing against luxury items, and magazines such as Vogue don't bother me because they are upfront with what they are. They are either selling a fantasy to its less affluent readers or they are actually showing the rich all the high-end shit that only they can afford. But Vogue does not condescend. It does not try to pretend that its Gucci or Chanel dresses are for every woman, nor does it have the nerve to give us some positive affirmation on its cover that money doesn't matter.

The problem I have with Lucky's most recent editorial concept was how condescending it was. Putting Saldana's quote about money not being that important, but contrasting it to a list of items that are all under $500, as if that's a great bargain for most Americans in this struggling economy, is out of touch and annoyingly stupid. If Lucky wants to appeal to the average American, then it needs to stop peddling $200 sweatshirts and remarking to its reader how "affordable" it is. (see page 49 below for what I'm talking about.)
On page 49, Lucky writes,
"We are captivated by this L.A. brand's wildly original--
and surprisingly affordable--prints"
and then it shows the company's sweatshirt,
which costs over $200. Yeah, okay.
If Lucky wants to promote expensive goods, that's fine, but it needs to stop trying to convince us that it cares about the average woman's bottom line. It doesn't, and I wish there were less magazines that were run by the privileged who have the nerve to think that we're stupid enough to believe that "they're just like us."
"Zoe's Favorite Things Under $500"
Stars, they're just like us!
What do you think about mainstream magazines that are this out of touch? Let Teresa know in the comments below, and if you are just as annoyed with media such as this, please share this post with your friends on Facebook or Twitter.

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