Fox tries to market The Mindy Project using Tinder, comes off as genius douches

As an artist and business woman, I get that marketing is important, but sometimes there's a fine line between being clever and being an annoying asshole. Although I haven't confirmed yet that this was officially done by Fox Marketing, it is a little too on-the-nose to not be someone affiliated with The Mindy Project.

So anyway, tonight I was on Tinder, when this little darling popped up on my screen.
Since the actress who plays Mindy is also named Mindy, could this be a real profile?!?! Uh, no.
I had read earlier on LAIST about Tinder matching people with The Mindy Project characters, so I wasn't completely taken aback. The obviousness of the marketing was glaring, even if I hadn't been previously aware. 
My responses on Tinder are either really boring or hilariously dirty.
I was torn about this marketing concept. Although it was clever and got a lot of people to talk about The Mindy Project, online dating apps still should be somewhat private, right? Injecting their marketing in a manner such as this is really intrusive. I mean, what if I wasn't familiar with the show? If I saw this handsome guy liked me, I would be stoked. Even with the plug for the tv show on the upper right hand corner of the photo, this is Los Angeles. What if he was just some actor, trying to get some??

I'd be stoked, that is, until I saw he was trying to get me to click on a link before he plugged his TV show. Now whoever is behind this ruse thinks they are being cute, but this is the same stuff that pornography bots and scammers do to unsuspecting single people to get them to sign up for merchandise or wire money.
My response only makes sense if you watch the show.
Overall, props to whoever is behind this for getting press, but I think that respectable institutions can come up with something better than what scammers do. That's just my two cents.

What do you think? Let me know in the comments below.