Friday, August 31, 2012

How to use Trends on Twitter to increase your social media visibility

On twitter, you may have noticed tweets that seemed random such as "I hate ham sandwiches #StuffYouDidntKnowAboutMe," and you may have wondered 1) why are people sharing such weird information and 2) what does that # followed by a phrase or a word mean?

What you are witnessing is the participation of "Trends" (See the screen grab below), and it is not only fun to participate in them but participating can  connect you with strangers, gain followers, and increase your broadcast visibility.

"Trends" appear on your home page, and it is a list of key words or hashtags that a large group of people are Tweeting about at that moment. This list always changes and updates. You may notice some trends have the "Promoted" symbol next to it, which means someone paid for that listing, but all of the other trends are just actual trends that people are talking about. (NOTE: I never participate in the Promoted trends, and I am curious to see if anyone actually does. Please leave me a comment on your thoughts on the subject!)

To participate in trends, here is a step-by-step guide:
  1. Find the Trends section on your homepage. Find one that interests you, and click on the link. (For instance for this example, I clicked on "#ThingsThatMightAnnoyADem.") Then you will see a feed of all the recent usages of that trending hashtag. These tweets come from people you may know/follow, but oftentimes, this feed will show you a slew of strangers.
  2. You can connect with strangers by Retweeting the tweets you like. Once you Retweet them, they will know you interacted with them, and they may reply or Follow you. 
  3. You can also find new people to follow through the feed. If you like what they have to say, go ahead and Follow them and maybe they will Follow you back.
  4. To participate in the trend, write your tweet and include the trending hashtag. If you wrote the hashtag correctly, once you click on the published tweet's hashtag, it should take you to the respective Trends page. 
  5. If you wrote unique content, there is a high possibility that people will Retweet or Follow you. To retain their attention, send them a Thank You by writing a tweet and mentioning them. Also, follow back. 
  6. Lastly, never plagiarize another person's tweet and try to pass it off as your own. That's a big no-no. Also, avoid sending out too many trending tweets. I would recommend no more than 5, unless the trend is a top 10 list or something like that. 
Thanks for reading, and please leave me a comment if you agree or disagree.

Follow me on twitter at @teresalo_tweets 
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1 comment:

  1. I really like your last tip to not plagiarize someone's tweet as if it were your own. Personally, I don't understand why someone would want to do. It shows a true lack of creativity. Additionally, people want to know your opinion. They don't want to hear someone else. http://shopsocialbusiness.com

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